Welcome to Asylum Publicity Services! With extensive experience in theater production and publicity, We're here to help you navigate the world of PR with strategies designed to increase visibility, engage audiences, and drive ticket sales for your production. Discover the package that best fits your needs below.
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Press Release / Listing Servies 

  • Consultation: Initial 30-minute consultation to understand production needs.
  • Platform Coverage: 1 platform (Instagram or Facebook)
  • Content Creation: Assistance with a simple social media plan.
  • Posting: 2 posts and 2 stories per week.
  • Audience Engagement: Basic responses and interaction with followers.
  • Press Release Support: Template for press release, with one round of review and editing.
  • Media Distribution: Format and distribute press releases to 150+ contacts, including local editors, websites, and theater bloggers.
  • Calendar Listings: Add show to 6-8 online event calendars

​Ssocial Media Services 

  • Consultation: Initial 30-minute consultation and two follow-up check-ins.
  • Platform Coverage: 2 platforms (Instagram and Facebook or Twitter)
  • Posting: 3 posts and 3 stories per week.
  • Content Creation: Custom graphics and captions, optimized hashtags.
  • Audience Engagement: 15 minutes/day for comments and messages.
  • Press Release Assistance: Enhanced press release template, review, and editing.
  • Photos and Visuals: Guidance on photos for press and design feedback for postcards/posters.
  • Media Distribution: Distribution to 200+ contacts, including local editors and critics.
  • Calendar Listings: Show added to 10-12 event calendars.
  • Critics Outreach: Invitations to 20+ reviewers/critics with follow-up.

Social Media Packages

Basic Social Media

  • Platform Coverage: 1 platform (Instagram or Facebook)
  • Posting: 2 posts and 2 stories per week
  • Content Creation: Simple graphics, captions, and relevant hashtags
  • Audience Engagement: 10 minutes/day responding to comments and messages
  • Monthly Analytics Report: Basic insights and recommendations

Standard Social Media

  • Platform Coverage: 2 platforms (Instagram and Facebook or Twitter)
  • Posting: 3 posts and 3 stories per week
  • Content Creation: Enhanced graphics, engaging captions, and hashtag optimization
  • Audience Engagement: 20 minutes/day for comments, messages, and outreach
  • Monthly Analytics Report: Performance insights and engagement growth analysis
  • Event Promo: Coverage for any special events (e.g., previews or press nights)

Comprehensive Social Media

  • Platform Coverage: 3 platforms (Instagram, Facebook, and Twitter or TikTok)
  • Posting: 5 posts and 4 stories per week, plus limited event coverage
  • Content Creation: Custom graphics, video clips, and interactive story content
  • Audience Engagement: 30 minutes/day for comments, messages, and proactive community engagement
  • Weekly Analytics Report: Detailed insights, audience growth, and engagement strategies
  • Boosted Post Management: Up to $50/month in paid post boosts (ad spend not included)
  • On-site Support: On-site content capture for key events, once a month (within NYC area)

PR (ONLY) Packages
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Basic PR

  • Consultation & Strategy Setup
    • Initial questionnaire and 30-minute consultation to clarify goals.
    • Timeline and promotional planning.
  • Press Release Support
    • Customized template and guidance for press releases.
    • Review and suggestions to refine your message.
  • Photo & Media Guidance
    • Advice on selecting images and feedback on postcards and posters.
  • Targeted Media Distribution
    • Distribution to 150+ local contacts, including editors, bloggers, and critics.
    • Calendar listings on 6-8 platforms.
  • Critics & Reviewers Outreach
    • Invitations to 20+ reviewers (results not guaranteed) and follow-up.
  • Advertising Suggestions
    • Basic list of ad placement suggestions.
  • Press Kit Creation
    • Essential electronic press kit.
  • Ongoing Communication
    • Guidance emails leading up to the event.

 Enhanced PR

  • In-depth Consultation
    • Two 30-minute strategy sessions to adapt and refine the campaign.
  • Expanded PR Campaign
    • Broader audience targeting, with social media integration guidance.
    • Structured timeline to build momentum before the premiere.
  • Press Release Customization
    • Tailored press release assistance with custom templates and detailed editing.
  • Enhanced Photo & Media Support
    • Comprehensive advice on imagery and design, including postcards, posters, and visuals.
  • Wider Media Distribution
    • Distribution to 200+ contacts, covering key publications, websites, and bloggers.
    • Calendar listings on 10 platforms.
  • Critics & Reviewers Outreach
    • Invitations to 30+ reviewers, with targeted pitches and follow-up.
  • Enhanced Advertising
    • Extended list of recommended placements and innovative promotion ideas.
  • Full Press Kit Creation
    • Complete electronic press kit with custom materials for maximum impact.
  • Regular Check-Ins
    • Personalized email updates to ensure alignment with campaign milestones.

Full PR

  • Comprehensive PR Campaign Development
    • Full audience analysis and multi-channel marketing plan, including social media.
    • Detailed timeline and strategy to maximize promotion up to opening night.
  • Press Release & Storytelling
    • Bespoke press release with creative narrative direction.
    • Personalized support in developing story angles to engage media.
  • Complete Photo & Visuals Package
    • Support on selecting high-impact photos and visual assets.
    • Feedback and suggestions for promotional materials.
  • Extensive Media Distribution
    • Distribution to a broad list of 200+ contacts, including major publications and critics.
    • Calendar listings on 12+ platforms aligned with your show’s theme.
  • Comprehensive Critics & Reviewers Outreach
    • Invitations to 40+ critics, along with ongoing follow-up and pitch support for interviews.
  • Targeted Advertising Strategy
    • List of top-tier advertising outlets and unique methods to promote sales.
  • Advanced Press Kit Creation
    • Complete press kit with custom materials, images, and synopsis tailored for media.
  • Dedicated Support & Regular Communication
    • Ongoing updates, step-by-step guidance, and final review before the premiere.

Current Clients

International Fringe Encore Series
Instagram / Facebook / X 
SoHo Playhouse
Instagram / Facebook / X / TikTok
Theatre Asylum
Instagram / Facebook / X / TikTok